Double Negative Annouces Partnership with Apollo Productions

17 January 2013

London based Double Negative, one of the world's leading visual effects companies, announced today that it is joining forces with Apollo Productions to work in partnership with its founder, Steve Norris, and its other key partner, Pinewood Shepperton plc, to develop its ambitions across a range of film production activities.

Simultaneously, Double Negative Films has also been created to allow the company to take a greater creative and financial position for some of the films that they want to be involved with in the future.

Alex Hope, Double Negative's MD: "With VFX being such a vital story telling partner in so many of today's movies, production is a very logical next step in furthering our lead role within the British film industry."

"Double Negative is renowned for its work on some of the biggest studio blockbusters of recent years, including Inception, The Dark Knight, the Bourne franchise, Iron Man, and the Harry Potter series. However, since the creation of the company in 1998, we have also had a strong track record of working with independent filmmakers on such acclaimed films as Shaun of The Dead, Attack The Block, The Debt, The Boy In The Striped Pyjamas, In Bruges and Billy Elliott amongst many others.

"Our collaboration with Steve Norris and Pinewood Studios will allow us to build on this heritage and enhance the service that we're able to offer to the independent film industry. We firmly believe that we could not have found a more perfect partnership to further ourambition than with Apollo."

Already underway is Ron Howard's Rush, where Double Negative are working with Cross Creek, Exclusive, Revolution Films and Working Title on the Formula One biopic due for release later this year. Said Rush's Producer, Andrew Eaton, 'Double Negative's willingness to participate in the film has been fantastic, and they have been collaborative partners throughout. Their work has added a huge amount of excitement to the film and elevated the story".

Pinewood's Chief Executive, Ivan Dunleavy, said of the new partnership:

"We are delighted that Double Negative has come on board to help drive forward this
venture. With Pinewood's reputation in the studio sector, Double Negative's in the post sector and Steve Norris' experience gained from both sides of the Atlantic, I am confident we will be able to help productions make first class content in the UK."

Joint statement from Alex Hope and Steve Norris:

"We are excited to be working together, our mutual ambition and intent being to work with, and support, the best of British talent as well as encouraging independent filmmakers from around the world to see Britain as the ideal film location for both filming and postproduction. We also believe that the UK's film infrastructure, including world-renowned studios such as our partner Pinewood, talent pool and tax credit make it the most attractive destination in the world for filmmakers. In addition, the fact that the UK government has extended their support of the sector with the announcement of Tax relief for high end television will give us an even larger canvas to work on from next year."

For further information contact Sarah Harries on 07887 632463 /

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