22 October 2018
Production levels of new children’s content have declined over the past decade, with public service broadcasters spending roughly 40% less than they did in 2006 (down from £116 million in 2006 to £70 million in 2017).
The removal of children’s programming quotas for commercial public service broadcasters and restrictions on advertising around children’s television, compounded by the often limited resale value of UK focused content, makes children’s television difficult to monetise for broadcasters and potential investors.As a result, a significant amount of children’s programming on children’s channels now consist of repeats - in 2016, 98% of children’s content on commercial children’s channels and 91% on public service broadcasters were repeats.
Animation UK are delighted therefore to see that £57m will be invested in new content.
Animation UK will be in dialogue with the fund administrator-the BFI to input into the next round of guidelines and ensure that animation content considerations are fully reflected.
Animation UK is also in on going dialogue with OFCOM in relation to Broadcaster commitments
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