Production Company Caviar collaborates with ETC on new Wiley 'Boasty' music video

7 March 2019

Henry Scholfield of Caviar's directs grime artist Wiley's 'Boasty' music video featuring Idris Elba in collaboration with Electric Theatre Collective.

 

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Idris Elba in 'Boasty' music video

Directed by the highly-acclaimed Henry Scholfield and shot in London over 3 days, the video with its infectious energy and fast-paced tropical rhythms, switches between choppy interchanging frames. It kicks off with some excellent 8-bit arcade action, then bounces between the striking Stefflon Don, to Sean Paul and finally Idris Elba who rounds off proceedings with his commanding lyrical swagger. The ever-elusive Wiley in true Godfather style has let his vocals do the talking. 

Scholfield recaps: “I liked this idea of the artists all competing for lyrical screen-space with them crumpling, folding, or stomping on each other to bring us from one to the next. It had a kinda vibe of bigupmanship and a visual riff on who’s the boasty-iest... to say it was a shoot to remember would be a bit of an understatement. What a killer quartet of awesome artists.”

An exuberant carnival-tinged banger co-produced by Rotterdam’s Mucky and Toddla T who also makes an appearance in the video, Boasty has already garnered widespread support across 1Xtra, KISS FRESH and Capital Xtra and this video will bring the summer heat early.

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Idris Elba in 'Boasty' music video

The  award-winning visual effects house Electric Theatre Collective, whose portfolio history includes a range of colour-grading work for UK grime artists' music videos including Dizzee Rascal and Giggs, worked on post production and visual effects for the project. 

Electric Theatre Collective Credits: 

COLOURIST: Luke Morrison

2D : Alex Grey

2D LEAD: James Belch

POST PRODUCER: Antonia Vlasto

 

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