The newly created VFX company inherits the Jellyfish VFX team and trademark.
Troubadour, the independent company behind a collection of flexible studios and theatres for the creative industries, has announced the launch of JFX (Jellyfish FX), a new boutique visual effects studio formed by the former leadership team behind Jellyfish Pictures’ VFX division.
JFX is a fresh venture under the Troubadour Studios banner, having acquired the trademark and branding rights from Jellyfish. The company insignia incorporates the recognised Jellyfish name, with full support from Phil Dobree, original Jellyfish Pictures founder.
JFX reunites Phil Greenlow (Managing Director), Luke Dodd (Creative Director), Amber Ducker (Head of Production), Paul Baaske (Head of Technology), Jamie Wood (Head of 2D) and Pete Seager (Head of CG) as its founders and leadership team.
Operating from production offices on Shaftesbury Avenue in London, JFX will focus on film and episodic VFX initially. Built around a lean operating structure, the company’s future-facing pipeline is designed to access fast-evolving Computer Graphics software and leverage advancements in Machine Learning, staying agile to all forms of visual entertainment.
We’ve been incredibly fortunate to join forces with Troubadour Studios to launch JFX. There’s a great sense of legacy having come from Jellyfish Pictures, coupled with a getting-the-band-back-together excitement, so we’re highly motivated at the opportunity to build upon the values and working relationships we all enjoyed before. After a tough period for the industry, it’s a tonic to be collaborating again with our community of artists, as well as welcoming new faces, and working with some amazing clients to sculpt a VFX company designed for our fast-evolving industry.
Phil Greenlow, Managing Director at JFX
We’re thrilled to welcome JFX into the Troubadour family. The incredible legacy and talent behind Jellyfish is well storied, and we’re excited to support this outstanding team as they chart a bold, innovative path in visual effects. Their energy, creativity, and commitment to harnessing cutting-edge technology aligns perfectly with our vision of fostering creativity and excellence across all areas of storytelling.
Vince Woods, Head of Studios at Troubadour
It’s great to see the Jellyfish name back again with a new company backed with investment from Troubadour. This will generate new jobs after a difficult time for the sector. I look forward to seeing the talented and experienced team continuing to produce excellent and exciting work.
Neil Hatton MBE, CEO of UK Screen Alliance
It’s fantastic to see the launch of Jellyfish FX (JFX). Following a challenging period for the industry globally, the UK has made changes to ensure we’re in a stronger position than ever to accommodate VFX work on projects of all scales and sizes. Complementing our world-class VFX infrastructure and talent pool, our tax credit has been increased for VFX spend in the UK on features and HETV, and a nearly 40% credit for lower budget features introduced.
Continuing the legacy of its predecessor, Jellyfish, JFX offers the creative and technical expertise our international clients have come to expect from the UK. JFX joining forces with Troubadour Studios, another key BFC infrastructure stakeholder, is an exciting partnership that we look forward to introducing to clients. So this new addition to our VFX offer is a huge boost for our VFX community and for the UK.
Adrian Wootton OBE, Chief Executive of the British Film Commission
JFX is active on its first two projects, feature films for Netflix, with work on three series on order. Prior to the launch, the team recently delivered VFX for BAFTA-nominated Lee, Black Mirror Season 7, Gangs of London Season 3, The Rig Season 2, and upcoming series for Apple TV and Amazon MGM.
