New Creative Careers programme set to help over two million teens discover creative futures

Industry News  |  13 March 2019

Creative industries leaders have joined forces to launch a new Creative Careers Programme designed to help 2 million teenagers discover the breadth of jobs on offer in the UK’s fastest-growing sector.


The programme, which is being launched today in Leeds at the Burberry HQ, aims to provide up-to-date information on the range of careers many young people have never even heard of and will train careers advisers about the pathways to those roles, helping a more diverse range of young people to take up the exciting opportunities available.

The ambition is to reach more than 160,000 students through face-to-face encounters by 2020, with around 2 million young people accessing information online.

The programme, delivered by ScreenSkills, Creative & Cultural Skills and the Creative Industries Federation in partnership with the Careers and Enterprise Company and Speakers for Schools , will be launched today (13 March) at the home of Burberry and the Burberry Foundation in Leeds.

The Creative Careers Programme’s launch coincides with the one year anniversary of the special creative industries “sector deal”, a part of the Government’s industrial strategy which was brokered through the Creative Industries Council to recognise the importance of the creative industries to the UK economy.

Careers opportunities in the creative industries are increasing daily, as employment in this sector grows three times faster than across the UK economy as a whole. Creative jobs are less likely to be replaced by robots, with 87% of creative occupations at low or no risk of automation. And there are urgent skills shortages, with the Creative Industries Council estimating that there are more than 77,000 positions in the sector currently vacant or requiring better skills.

Yet many young people (and those advising them) are unaware that they could use their creative skills in the workplace. One consequence is that 90% of creative industries jobs are currently occupied by more advantaged socio-economic groups.

It is intended that the Creative Careers Programme will encourage a much-needed cultural shift across the sector, with employers recognising the important role they can play in shaping and informing the careers advice on offer, as well as adopting more inclusive recruitment practices themselves so our workforce is truly open to all.

“The success of the UK’s creative industries has been built on the remarkable talents of those working in the sector. Opportunities for young people to use their creative skills are increasing every day as our sector continues to grow at a faster rate than the economy at large. We must act now to ensure that anyone, from any background, can access the information they need to discover what these opportunities are and how to pursue them. Creativity thrives through a multiplicity of different voices and perspectives, and it is the duty of all of us working in the creative industries to ensure that young people today are inspired to become part of the next generation of creative talent.”

Alan Bishop, Chief Executive of the Creative Industries Federation

“Our Creative Industries are one of the UK’s fastest growing sectors. There are huge opportunities, and I want to see more young people from a range of backgrounds become inspired to pursue a creative career. Through our modern Industrial Strategy we are fuelling new and exciting roles for the next generation. The creative careers programme is an important milestone to help the sector become more diverse and fill the existing skills gaps.”

Margot James MP, Minister of State for the DCMS

“Creative & Cultural Skills is delighted to be working in partnership with ScreenSkills and the Creative Industries Federation to help galvanise employers so they sit at the heart of developing and delivering high quality careers information. Not only do we need to help a wider range of young people learn about the variety of occupations across the creative industries, we must also help employers think a little differently about who and how they recruit new and diverse talent to help fill skills gaps, and ensure our sector can thrive for years to come.”

Dr Simon T Dancey, Creative & Cultural Skills Chief Executive

“Film, television and video games in the UK are already facing skills shortages reflecting the current production boom so we are very keen to explain the opportunities available. Many of these jobs are a mystery to the wider public yet provide truly exciting careers. The online careers information which is one strand of this programme will mean there is no geographical barrier to discovering our amazing sector. But we also urge employers to help us inspire the next generation by opening up their workplaces and helping share their expertise with schools and colleges in person.

Seetha Kumar, CEO of ScreenSkills

The programme will:

  • Inspire young people aged 11-16 to discover the possible routes for pursuing careers in the creative industries and wider creative economy. This includes a national week in which hundreds of employers open their doors to young people
  • Ensure young people aged 14-24 who are considering their career options have access to the information and advice they need. This includes providing high quality information online and training senior volunteers from the creative industries to act as advisers in schools and colleges through The Careers & Enterprise Company*
  • Help employers to diversify their workforce and plug skills shortages by identifying the most urgently needed apprenticeship standards and fast-tracking their development. With more than £12 million of industry in-kind support already pledged by industry, the Creative Careers Programme will mobilise organisations and individuals to work with schools and colleges to raise awareness of employment opportunities in the sector.

Creative industries professionals are being asked to get involved by:

Going into schools and colleges to talk to students about creative careers

Offering industry insight and advice to a local school or college by becoming an EnterpriseAdviser*

Inviting young people into their businesses for hands-on experience of the world of work.

*The Careers & Enterprise Company connects schools and colleges with employers and careers programme providers. Enterprise Coordinators are trained professionals who work with clusters of 20 schools and colleges to build careers plans and make connections to local and national employers.

*Enterprise Advisers are business volunteers who help local schools or colleges develop careers plans.

For more information on how to get involved Visit here.

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