Directed by the highly-acclaimed Henry Scholfield and shot in London over 3 days, the video with its infectious energy and fast-paced tropical rhythms, switches between choppy interchanging frames. It kicks off with some excellent 8-bit arcade action, then bounces between the striking Stefflon Don, to Sean Paul and finally Idris Elba who rounds off proceedings with his commanding lyrical swagger. The ever-elusive Wiley in true Godfather style has let his vocals do the talking.
“I liked this idea of the artists all competing for lyrical screen-space with them crumpling, folding, or stomping on each other to bring us from one to the next. It had a kinda vibe of bigupmanship and a visual riff on who’s the boasty-iest… to say it was a shoot to remember would be a bit of an understatement. What a killer quartet of awesome artists.”– Henry Scholfield
An exuberant carnival-tinged banger co-produced by Rotterdam’s Mucky and Toddla T who also makes an appearance in the video, Boasty has already garnered widespread support across 1Xtra, KISS FRESH and Capital Xtra and this video will bring the summer heat early.
The award-winning visual effects house Electric Theatre Collective, whose portfolio history includes a range of colour-grading work for UK grime artists’ music videos including Dizzee Rascal and Giggs, worked on post production and visual effects for the project.
Electric Theatre Collective Credits:
COLOURIST: Luke Morrison
2D : Alex Grey
2D LEAD: James Belch
POST PRODUCER: Antonia Vlasto