Animation UK, now part of the newly formed UK Screen Alliance, provides the collective voice of the Animation & Visualisation sector. In November 2016 Animation UK joined forces with the UK Screen Association to establish the UK Screen Alliance representing the Animation sector, post- production, VFX, other production service suppliers and studios.
Animation is at the heart of many of the screen industries successes, from Aardman’s plasticine characters to the hand drawn Snowman and We’re Going on a Bear Hunt broadcast on C4, from the FX animation in the Paddington Bear movie, to Peppa Pig and including the BAFTA winning Jungle Book film. Animation craft, art and skill are used in advertising, music videos, education, VR, and of course Oscar winning feature and short films and the UK is a recognised world leader in this genre.
Since it’s inception Animation UK has highlighted the cross sector strengths of the Animation sector and worked on behalf of the children's Animation industry to campaign for the introduction of Animation Tax Credit, which successfully came in to force in early 2013. This had an immediate positive impact, doubling investment in animation production.
However beyond its purely economic significance, UK animation is of great cultural importance, contributing to the country’s identity, fuelling children’s imagination, supporting educational objectives and helping to promote the UK globally.
Within the UK Screen Alliance, animation is represented by its own Animation UK Council.
With one voice to represent the overall Animation & Visualisation sector, and by joining up our efforts, we will add weight and present a stronger case as well as providing support for the sector in partnership. We will build a collective voice to cement our position as a distinct part of the creative and screen industries and support our business value and celebrate our art and excellence in the UK and on the international stage.
Animation UK represents all companies involved in producing Animation for all genres.
We will represent:
We will to involve key supporters:
Animation UK will provide the overall advocacy, representation, positioning and influence to support a thriving and sustainable Animation &Visualisation sector.
Our aim is to grow the sector in value, in size and in its reputation and reach.
Please see our detailed policy priorities below.
Animation UK performs considerable advocacy on behalf of the its members with the UK government, regional screen agencies, training bodies and broadcasters. It is acknowledged as being the voice of the UK's animation industry.
Being part of the UK Screen Alliance amplifies this advocacy in the many shared issues we have with our colleagues in VFX. As well as the advocacy, Animation UK members can access all the same benefits as other UK Screen Alliance members, such as networking, access to information, training opportunities and 3rd party benefits, details of which can be found on the Benefits of Membership page.
The founder members are Aardman Animations, BlueZoo, Cake Entertainment, Entertainment One, Jellyfish Pictures, Mackinnon & Saunders, Studio Liddell, Tiger Aspect Productions, Lupus Films, The Elf Factory and Spider Eye.
New companies are joining us all the time, so to see a full list of Animation UK members browse our directory (search for animation) The directory also contains details of the studios, post, VFX and service provider members of the UK Screen Alliance.
The annual membership fee varies according to your company turnover. Please contact us via the membership application form linked below so that we can discuss the appropriate fee level with you. There is a required commitment of 12 months but the fee can be paid by monthly direct debit at no additional cost.
You can see the eligibility criteria and complete a membership application form on the Join Us page of this website
The Animation industry is hugely important economically and culturally. The Animation tax relief has had a positive impact on production levels and enabled recent growth and box office success as well as greater levels of export success.
One of the first priorities for Animation UK will be to ensure that reliable data exists for the sector as a whole. Currently we lack consistently generated data for the animation industry and therefore accurate baselines are not available for employment size, value, or GVA contribution as the sector is included as part of the either Film or Children’s TV or wider “screen industries” analysis. Animation needs to recognized as a sector in its own right along with the value it creates.
We have also provided a response to the government consultation into contestable funding and will feed in views from the sector to the new Industrial Strategy.
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We get involved in important industry issues and consultations that affect our member communities. Having a collective voice enables us to ensure that the views of our sector are taken into account when key decisions are made.
CMC Going to Market / Animation UK Seminar
10 January 2019
CMC, in partnership with Animation UK, presents “Going to Market” – a comprehensive guide to preparing your company for export and to the international markets in kids’ content – with special emphasis on the opportunities for animation worldwide.
Marketing and Sales Assistant
Closing Date: 8 November 2018